Horwath International changes its name to Crowe Horwath International as part of global branding strategy
Horwath International, one of the 10 largest global networks of independent accounting and advisory services firms, has changed its name to Crowe Horwath International.
The new network name combines the international awareness of the Horwath brand with that of Crowe Horwath LLP, the network’s largest member firm in the United States, and unveils the new strategy to create a single global brand to build awareness as a highly integrated network of accounting and advisory services firms.
"In today's world of rapid globalization and increasingly competitive markets, businesses around the world are expressing needs that our network is well positioned to serve," explained Frank Arford, Crowe Horwath International CEO. "The combination of the Crowe brand in the U.S. with the strength of the Horwath brand internationally is our first step in building a single global brand to serve a global market."
The Crowe Horwath network consists of more than 140 independent accounting and advisory services firms, 560 offices and 26,250 partners and staff in more than 100 countries around the world. Combined network fee volume for the fiscal year ending December 2008 was greater than US $3 billion.
"Crowe Horwath International member firms share a common purpose of building value for clients through international business," said Arford. "We are unified through a shared commitment for impeccable quality service, highly integrated service delivery processes and a common set of core values and management philosophies that guide our decisions daily."
